Importance of Fonts



Fonts:

Fonts are one of the most important parts of your logo design. If your designer asks YOUR input on the type of font you like, be as specific as possible using links to the font(s) and other logo designs to guide them.

(check out sites like myfonts.com and fonts.com and give examples. The more detailed you are, the better)

A few tips while picking out fonts:

DONT go too handwritten/rough edged. Not only do these fonts not usually look professional but nine times out of ten: they do not print well either.

DONT choose a font that is either:
a) OVERUSED (ie: Scriptina, Corinthia, Passions Conflict, Inspiration, dear joe, pea fonts)
b) FREE (most free fonts are NOT okay to use for logo design)
c) hard to read/rough edged (dear joe, susies hand, etc.)

DO choose a font that is:
a) clean, sans serif ( Marlowe, Harry Thin, Le Havre, MrEaves)
b) clean serif (Garamond, Filosofia, Perpetua, Century)
c) Legible Script ( PF Champion Script Pro®, Liza, Dolce, Eye Catching, Feel Script)

Some fonts are NOT cheap. It’s nothing for me to spend well over $100 a week on JUST fonts for clients. This guarantees the design to be unique, timeless, clean and “you”.

When deciding on the type of font you want, be sure to let your designer KNOW that way they are not buying fonts you “think” you may like, as well as wasting money on fonts they may never use again. A good designer stays up to date on new release fonts and has an “eye” for what will and will not work on logo designs. If your designer informs you that they will have to purchase the font that you want, be absolutely positive, no doubt in your mind that that is the font you want. You will also have to purchase the font if you want your branding to be consistent. The designer can NOT give you the font file with your final designs, as it is against many font designers TOU. If the TOU are questionable, be sure to email the FONT DESIGNER yourself to find out if a special commercial license is needed for use on logo design. If so, let your designer know so that he/she can purchase the correct licenses for your designwork.

Remember: when designing your own logo or having a designer do it for you, sometimes, simple is better. The more legible your font on your logo is, the better chance of someone recognizing it.

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